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History of mac cosmetics products

C's motto is 'All ages. All races. All sexes' and so their make-up is designed to be accessible for all.

Mac Cosmetics ‘ Story and Business

I'd argue that the majority of their seasonal launches are a little, well, 'out there'. But they're fun and often full of colour giving M.

C an edgy yet playful feel appealing to a younger crowd. C also pay a lot of attention to the whole spectrum of skin shades making them a hugely popular brand for women and men - see 'all sexes' with darker skin.

As a serious proponent of black eyeliner, I have spent years on the hunt for the perfect eyeliner. Having tried umpteen pencils, pens and liquids I can now proudly announce that the search is over. For me, the M.

Beauty History Lesson: How M.A.C. Redefined the Makeup Industry | Beautylish

It's a gel eyeliner in a little pot that may seem a tad daunting at first but applying a smooth line along the lids with a brush is surprisingly easy. It even passed the applying-it-to-a-friend-on-a-moving-train test last weekend.

Is this one about computers? That's rather a lot. Log out. Article text size A. To view your reading history, you must be logged in. Log in Register. Open this photo in gallery:.

M·A·C Best Sellers

Nathalie Atkinson. Special to The Globe and Mail.


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Published January 24, Updated May 17, Comments Please log in to bookmark this story. Log In Create Free Account. Find your bookmarks by selecting your profile name. The first was black, glossy and flat on top with a thick metal, logo-embossed band around the centre. The shape and dimensions of the lipstick inside — called a bullet — have remained the same since inception and are unique to the company the lipstick is sculpted with a sharper point than other brands.

Seven of the early colour assortment from the s are still in production including New York Apple, Pink Nouveau, M. Lipstick is the number one category at M. Formulations now come in more than a dozen textures and finishes from a lightweight gel-like formula to satins and sheers and the highly pigmented Retro Matte range that has minimal-to-no-shine inspired by the original matte lipstick. Madonna wore M.

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Globally, as well as in Canada, the bestselling shade is Ruby Woo four are sold every minute , which originally launched in In , the company introduced the deep red Viva Glam lipstick, with drag queen RuPaul starring in the campaign. Every cent of the selling price is donated to the M.

Nordstrom Rack Just Put Its Entire M.A.C. Inventory on Sale

In , the pinkish mauve Viva Glam II was introduced and other colours have followed. Report an error Editorial code of conduct.


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